Did you know that 93% of online experiences start with a search engine? If you?ve been trying to get your business noticed online, you?ve likely encountered the various difficulties associated with ranking well in Google search. There are literally hundreds — sometimes even thousands — of companies competing for the same rank, and many of them are willing to pay for it.
One way companies can even the score is through purchasing Google ads. Google ads are run as a Pay Per Click, or PPC, deal. In other words, you don?t pay per impression, as you would with a typical ad on television or on the radio. Instead, you?re only paying when people actually express interest in your page, and go to click it. Subsequently, companies are often charged a fair amount per click since at this rate the consumer is already actively interested and more likely to commit to a sale. On average, companies make $2 in revenue for every $1 they spend on Adwords.
So, what can you do to get in on the PPC market, which 83% of polled company leaders say they feel ?good? or ?very good? about? Here are three tips.
1. Understand Your Keywords Inside and Out
Having a PPC ad is about more than just typing up a quick description of what you sell, and calling it a day. You need to be hyperfocusing on the people who would really be interested in what you sell. If you have a pizza restaurant, for example, you don?t want to just be targeting ?restaurants in New York? (or wherever your city is) in Google. This is because you will end up spending ad money on people who would never be interested in what you have to offer (people who are, for example, looking for Chinese food to eat). Knowing your consumer means knowing your keywords.
2. Hire a PPC Manager
Hiring a PPC manager may seem unnecessary, but in fact, it?s the best way to manage your social media presence. Google adwords can be difficult for the average business owner to understand — there are many rules and accepted practices that it may take you a long time to pick up on. Badly rated ads, for example, are shown less often by Google — but how much do you really know about what makes a ?bad ad?? When you hire PPC consultants you?re ultimately paying for all the expertise they have in this category. They can help you get a higher ROI for your adwords.
3. Have a Clear Objective
Did you know that 46% of companies say that increasing their rate of conversion was the most important aspect of their PPC campaign? Know what it is you?re aiming for, so that you don?t waste time and money on other things instead.
Will you be hiring a PPC manager or following any of these other tips? Let us know.
